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Best practice cases in branding :

Keller, Kevin lane

Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller - Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008 - 382p.: ill.; 23 cm.

ISBN: 013188865X

Subjects--Topical Terms:
brand name products--management
brand name products--management case studies
Marketing
Selling

Dewey Class. No.: 658.8343 / K2919

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