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Strategic brand management :

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College. - Third edition. Pearson international edition. - xxi, 692 pages : illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 0132336227 9780132336222

Subjects--Topical Terms:
Brand name products--Management.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.827 / KEL

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