International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. International ed. - New York : Irwin McGraw-Hill,c2002 c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
International Edition.
Includes bibliographical references and indexes.
0072398841 (hardback) 0071123121
2001024810
Export marketing.
International business enterprises.
658.848 / C359
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. International ed. - New York : Irwin McGraw-Hill,c2002 c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
International Edition.
Includes bibliographical references and indexes.
0072398841 (hardback) 0071123121
2001024810
Export marketing.
International business enterprises.
658.848 / C359