The Practice of marketing Management :
Cohen, William A.,
The Practice of marketing Management : analysis, Planning, and Implementation / William A. Cohen. - New York : Macmillan , c1988. - 1 v. (Various pagings) : ill. ; 24 cm.
Includes bibliographical references and indexes.
0029465826
87011281
Marketing--Management.
658.802 / COH
The Practice of marketing Management : analysis, Planning, and Implementation / William A. Cohen. - New York : Macmillan , c1988. - 1 v. (Various pagings) : ill. ; 24 cm.
Includes bibliographical references and indexes.
0029465826
87011281
Marketing--Management.
658.802 / COH