Marketing decisions for new and mature products /
Hisrich, Robert D.
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. - 2nd ed. - New York : Toronto : New York : Macmillan ;c1991 Collier Macmmillan Canada ;c1991 Maxwell Macmillan International Pub. Group,c1991 c1991. - xiv, 516 p. : ill. ; 25 cm. - Macmillan series in college marketing .
Includes bibliographical references and index.
0675206472
0029465516
90049108
Product management.
New products.
658.802 / H67315
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. - 2nd ed. - New York : Toronto : New York : Macmillan ;c1991 Collier Macmmillan Canada ;c1991 Maxwell Macmillan International Pub. Group,c1991 c1991. - xiv, 516 p. : ill. ; 25 cm. - Macmillan series in college marketing .
Includes bibliographical references and index.
0675206472
0029465516
90049108
Product management.
New products.
658.802 / H67315