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The brand management checklist :

VanAuken, Brad

The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken - London : Kogan Page, 2002. c2002 - xv,316 p. ill; 25 cm.+ 1 CD-Rom(4 3/4 in.)

Subjects--Topical Terms:
Brand name products -- Marketing--Management.--Management.

Subjects--Geographic Terms:

Dewey Class. No.: 658.82721 / V269

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