Brand failures :
Haig, Matt.
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. - London ; Sterling, VA. : Kogan Page,2003 2003. - viii, 310 p. ; 24 cm.
Includes bibliographical references (p. [301]-302) and index.
0749439270
2003000966
Brand name products--Marketing.
Brand loyalty.
Brand choice.
658.827 / H1494
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. - London ; Sterling, VA. : Kogan Page,2003 2003. - viii, 310 p. ; 24 cm.
Includes bibliographical references (p. [301]-302) and index.
0749439270
2003000966
Brand name products--Marketing.
Brand loyalty.
Brand choice.
658.827 / H1494