Brand royalty :
Haig, Matt.
Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. - London ; Sterling, Va. : Kogan Page,2004 c2004. - vi, 314 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0749442573
2004015322
Brand name products--Management.
658.827 / H1494
Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. - London ; Sterling, Va. : Kogan Page,2004 c2004. - vi, 314 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0749442573
2004015322
Brand name products--Management.
658.827 / H1494