Scoring points :
Humby, Clive.
Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips. - Sterling, VA : Kogan Page,2004 c2004. - x, 276 p. ; 24 cm.
Includes bibliographical references and index.
074943578X
2003018763
Tesco (Firm)--History--20th century.
Customer loyalty programs--Case studies.
658.812 / H9199
Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips. - Sterling, VA : Kogan Page,2004 c2004. - x, 276 p. ; 24 cm.
Includes bibliographical references and index.
074943578X
2003018763
Tesco (Firm)--History--20th century.
Customer loyalty programs--Case studies.
658.812 / H9199