The new strategic brand management :
Kapferer, Jean-NoeÌ(l.
The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer. - 3rd ed. - London ; Sterling, VA. : Kogan Page,2004 2004. - xiv, 497 p. ; 25 cm.
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
0749442832
2004011734
Brand name products--Management.
658.8343 / K171
The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer. - 3rd ed. - London ; Sterling, VA. : Kogan Page,2004 2004. - xiv, 497 p. ; 25 cm.
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
0749442832
2004011734
Brand name products--Management.
658.8343 / K171