The brand management checklist :
VanAuken, Brad
The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken - London : Kogan Page, 2002. c2002 - xv,316 p. ill; 25 cm.
Brand name products -- Marketing--Management.--Management.
658.82721 / V269
The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken - London : Kogan Page, 2002. c2002 - xv,316 p. ill; 25 cm.
Brand name products -- Marketing--Management.--Management.
658.82721 / V269