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The effect of social media influencers' communications on generation-Z towards e-banking /

Amer, Germien,

The effect of social media influencers' communications on generation-Z towards e-banking / Germien Amer. - First edition. - 124 pages ; 20 cm

ISBN: 9789778645749

Subjects--Topical Terms:
Social media--Influence.
Social influence.
Branding (Marketing)
Internet marketing.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 302.231 / AME

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