Advertising : principles & practice /
Moriarty, Sandra E.
Advertising : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota. - Eighth edition, International edition. - 686 pages : illustrations (chiefly color) ; 28 cm
Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006. Includes glossary. Includes appendices.
Includes bibliographical references and index.
9780135009383 (pbk.) 0135009383 (pbk.)
Advertising.
--Reading book
659.1 / MOR
Advertising : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota. - Eighth edition, International edition. - 686 pages : illustrations (chiefly color) ; 28 cm
Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006. Includes glossary. Includes appendices.
Includes bibliographical references and index.
9780135009383 (pbk.) 0135009383 (pbk.)
Advertising.
--Reading book
659.1 / MOR