Media economics /
Cunningham, Stuart,
Media economics / Stuart Cunningham, Terry Flew and Adam Swift. - vii, 180 pages : illustrations ; 22 cm. - Key concerns in media studies Macmillan education .
Includes bibliographical references and index.
Media economics : the mainstream approach -- Critical political economy of the media -- Institutional economics -- Evolutionary economics -- Case studies and conclusions.
9780230293229 (paperback)
Mass media--Economic aspects.
Mass media--Economic aspects--Case studies.
--Reading book
338.4730223 / CUN
Media economics / Stuart Cunningham, Terry Flew and Adam Swift. - vii, 180 pages : illustrations ; 22 cm. - Key concerns in media studies Macmillan education .
Includes bibliographical references and index.
Media economics : the mainstream approach -- Critical political economy of the media -- Institutional economics -- Evolutionary economics -- Case studies and conclusions.
9780230293229 (paperback)
Mass media--Economic aspects.
Mass media--Economic aspects--Case studies.
--Reading book
338.4730223 / CUN