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Public policy and marketing thought : proceedings from the ninth Paul D. Converse Symposium / edited by Alan R. Andreasen, University of Illinois and Seymour Sudman, University of Illinois. - ix, 161 pages ; 23 cm

"The papers in this volume were presented at the ninth Paul D. Converse Symposium held at the University of Illinois, May 16-17, 1975."

Includes bibliographical references.

ISBN: 0087750736

Subjects--Topical Terms:
Marketing--Congresses.
Marketing--Social aspects--Congresses.
Diffusion of innovations--Congresses.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 381 / PUB