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Retail management /

Lowry, James Rolf,

Retail management / James R. Lowry, Ph.D., head, Department of Marketing, Ball State University. - viii, 680 pages : illustrations (some color) ; 24 cm

Includes bibliographical references and index.

ISBN: 053819300X

Subjects--Topical Terms:
Retail trade--Management.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.87 / LOW

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