Elements of marketing /
Morden, Tony, 1946-
Elements of marketing / Anthony R. Mprden, MBA, Dip. Inst. Marketing, M. Chartered Inst. Marketing, Member of the Marketing Society, principal lecturer, University of Teesside Business School, Middlesbrough, UK. - Third edition. Reprinted edition. - vii,435 pages ; 24 cm
Includes appendices. Includes index.
1858050219 (pbk) :
Marketing.
--Reading book
658.8 / MOR
Elements of marketing / Anthony R. Mprden, MBA, Dip. Inst. Marketing, M. Chartered Inst. Marketing, Member of the Marketing Society, principal lecturer, University of Teesside Business School, Middlesbrough, UK. - Third edition. Reprinted edition. - vii,435 pages ; 24 cm
Includes appendices. Includes index.
1858050219 (pbk) :
Marketing.
--Reading book
658.8 / MOR