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Advertising : principles & practice /

Wells, William, 1926-

Advertising : principles & practice / Advertising : principles and practice William Wells, University of Minnesota, Sandra Moriarty, University of Denver, John Burnett, University of Colorado. - Sixth edition. International edition. - xxxii, 599 pages ; illustrations (color) ; 29 cm

Includes bibliographical references and index.

ISBN: 0131202065 9780131202061

Subjects--Topical Terms:
Advertising.

Subjects--Index Terms:

Dewey Class. No.: 659.1 / WEL

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