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Cases in strategic marketing /

Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. - xxi, 728 pages : illustrations ; 24 cm

Includes bibliographical references.

ISBN: 013119108X

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

Subjects--Index Terms:

Dewey Class. No.: 658.802 / CAS

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