Social media strategy : marketing and advertising in the consumer revolution /

Quesenberry, Keith A., 1971-

Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry. - xv, 239 pages : ilustrations ; 26 cm

Includes bibliographical references and index.

9781442251533 (pbk : alk. paper)


Internet marketing.
Internet advertising.
Social media.
Internet in public relations.



--Reading book

658.872 / QUE

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