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Broom, Glen M.,

Cutlip & Center's effective public relations / Effective public relations Glen M. Broom, Ph.D., Professor Emeritus, Bey-Ling Sha, Ph.D., APR, Associate professor School of Journalism and Media Studies, San Diego State University ; international edition contributions by Sunanda Seshadrinathan. - Eleventh edition. International edition. - 455 pages : illustrations ; 26 cm

Includes bibliographical references and index.

ISBN: 9780273768395 (pbk.) 0273768395 (pbk.)

Subjects--Topical Terms:
Public relations.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 659.2 / BRO