Essentials of marketing /
Brassington, Frances,
Essentials of marketing / Frances Brassington, Principal Lecturer, Oxford Brookes University, Stephen Pettitt, Former Deputy Vice Chancellor, University of Bedfordshire and Marketing Consultant. - Third edition. - xvi, 608 pages : illustrations (color) ; 27 cm
Includes bibliographical references and indexes.
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
9780273727644 (pbk. : alk. paper)
Marketing.
--Reading book
658.8 / BRA
Essentials of marketing / Frances Brassington, Principal Lecturer, Oxford Brookes University, Stephen Pettitt, Former Deputy Vice Chancellor, University of Bedfordshire and Marketing Consultant. - Third edition. - xvi, 608 pages : illustrations (color) ; 27 cm
Includes bibliographical references and indexes.
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
9780273727644 (pbk. : alk. paper)
Marketing.
--Reading book
658.8 / BRA