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Brand management /

Riezebos, H. J., 1960-

Brand management / Rik Riezebos with Bas Kist and Gert Kootstra. - xvi, 331 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 0273655051 9780273655053

Subjects--Topical Terms:
Product management.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.827 / RIE

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