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Social marketing : why should the Devil have all the best tunes? /

Hastings, Gerard (Professor)

Social marketing : why should the Devil have all the best tunes? / Gerard Hastings. - xvi, 367 pages : illustrations ; 25 cm

Formerly CIP.

Includes bibliographical references and index.

ISBN: 9780750683500 (pbk.) 0750683503 (pbk.)

Subjects--Topical Terms:
Social marketing.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.8 / HAS

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