Social marketing in the 21st century /
Andreasen, Alan R., 1934-
Social marketing in the 21st century / Alan R. Andreasen, Georgetown University. - xi, 264 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
9781412916349 (pbk.)
Social marketing.
--Reading book
361.00688 / AND
Social marketing in the 21st century / Alan R. Andreasen, Georgetown University. - xi, 264 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
9781412916349 (pbk.)
Social marketing.
--Reading book
361.00688 / AND