Selling today : creating customer value /
Manning, Gerald L.,
Selling today : creating customer value / Gerald L. Manning, Des Moines Area Community College, Barry L. Reece, Virginia Polytechnic Institute and State University. - Ninth edition. International edition. - xxix, 527 pages : illustrations (some color) ; 26 cm
Includes appendices. Includes glossary.
Includes bibliographical references and index.
For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The ninth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.
0131230298
Selling.
--Reading book
658.85 / MAN
Selling today : creating customer value / Gerald L. Manning, Des Moines Area Community College, Barry L. Reece, Virginia Polytechnic Institute and State University. - Ninth edition. International edition. - xxix, 527 pages : illustrations (some color) ; 26 cm
Includes appendices. Includes glossary.
Includes bibliographical references and index.
For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The ninth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.
0131230298
Selling.
--Reading book
658.85 / MAN