Promotional marketing /
Mullin, Roddy,
Promotional marketing / Sales promotion Roddy Mullin. - Second edition. - xxiv, 311 pages ; 24 cm
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Includes bibliographical references and index.
9781138567481 (hardback)
Sales promotion.
Marketing.
Sales promotion.
--Text book
658.82 / MUL
Promotional marketing / Sales promotion Roddy Mullin. - Second edition. - xxiv, 311 pages ; 24 cm
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Includes bibliographical references and index.
9781138567481 (hardback)
Sales promotion.
Marketing.
Sales promotion.
--Text book
658.82 / MUL