Mastering market analytics : business metrics - practice and application /
Mastering market analytics : business metrics - practice and application /
edited by Robert Kozielski, University of Lodz, Poland.
- First edition.
- xvi, 426 pages : illustrations ; 24 cm
Includes bibliographical references and index.
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
9781838679309
Marketing research.
Marketing.
658.83 / MAS
Includes bibliographical references and index.
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
9781838679309
Marketing research.
Marketing.
658.83 / MAS