Predictive analytics for business strategy : reasoning from data to actionable knowledge /

Prince, Jeff,

Predictive analytics for business strategy : reasoning from data to actionable knowledge / Jeff T. Prince, Professor of Business Economics & Public Policy, Harold A. Poling Chair in Strategic Management, Kelley School of Business, Indiana University. - International student edition. - xviii, 348 pages : illustrations ; 24 cm. - McGraw-Hill series economics .

Includes index. Includes glossary.

Chapter 1: The Roles of Data and Predictive Analytics in BusinessChapter 2: Reasoning with DataChapter 3: Reasoning from Sample to PopulationChapter 4: The Scientific Method: The Gold Standard for Establishing CausalityChapter 5: Linear Regression as a Fundamental Descriptive ToolChapter 6: Correlation vs. Causality in Regression AnalysisChapter 7: Basic Methods for Establishing Causal InferenceChapter 8: Advances Methods for Establishing Causal InferenceChapter 9: Prediction for a Dichotomous VariableChapter 10: Identification and Data Assessment.

1260084647 9781260084641


Quantitative research.
Business planning--Study and teaching.

658.4012 / PRI