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Pelsmacker, Patrick de, 1957-

Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - Sixth edition. - xix, 625 pages : illustrations ; 27 cm

Previous edition: 2013.

Includes bibliographical references and index.

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

ISBN: 9781292135762 (pbk.)

Subjects--Topical Terms:
Communication in marketing--Europe.

Subjects--Index Terms:

Dewey Class. No.: 658.802 / PEL