Marketing communications : a European perspective /

Pelsmacker, Patrick de, 1957-

Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - Sixth edition. - xix, 625 pages : illustrations ; 27 cm

Previous edition: 2013.

Includes bibliographical references and index.

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

9781292135762 (pbk.)


Communication in marketing--Europe.



658.802 / PEL