Digital entrepreneurship /
Allen, Jonathan P.,
Digital entrepreneurship / Jonathan P. Allen. - x, 249 pages ; 24 cm
Includes appendices.
Includes bibliographical references and index.
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com
9781138583696
Information technology--Economic aspects.
Entrepreneurship.
Internet service providers.
New business enterprises.
--Reading book
658.11 / ALL
Digital entrepreneurship / Jonathan P. Allen. - x, 249 pages ; 24 cm
Includes appendices.
Includes bibliographical references and index.
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com
9781138583696
Information technology--Economic aspects.
Entrepreneurship.
Internet service providers.
New business enterprises.
--Reading book
658.11 / ALL