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Media and communication research methods :

Berger, Arthur Asa, 1933-

Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Fifth edition. International student edition. - xix, 463 pages : illustrations ; 24 cm

"Not for sale in the United States & Canada"-- cover page.

Includes bibliographical references and index.

ISBN: 9781544371740

Subjects--Topical Terms:
Mass media--Research--Methodology.
Communication--Research--Methodology.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 302.23072 / BER

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