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Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. - 7th ed. - Mason, OH : Thomson/South-Western,2007 2007. - xxii, 629 p. : ill. ; 29 cm.

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

ISBN: 0324321430

LCCN: 2005936424

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

Dewey Class. No.: 658.8 / Sh629