Marketing /
Marketing /
Roger A. Kerin ... [et al.].
- 8th ed.
- New York : McGraw-Hill/Irwin,2006. 2006
- xlvi, 733 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)
- McGraw-Hill/Irwin Series in Marketing .
Includes bibliographical references (p. 673-700) and indexes.
0072828803 9780072828801
2004065542
Marketing.
658.8 / KER
Includes bibliographical references (p. 673-700) and indexes.
0072828803 9780072828801
2004065542
Marketing.
658.8 / KER