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International marketing strategy : analysis, development and implementation /

Doole, Isobel, 1954-

International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon. - Eighth edition. - xxv, 470 pages : color illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 9781473758742 (pbk.)

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.848 / DOO

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