Consumer behavior :

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 12th ed., Global ed. - Harlow : Pearson Education, c.2018. - 623 p. : ill. (col.) ; 28 cm.

Includes bibliographical references and index.

9781292153100 (pbk.) 1292153105 (pbk.)

GBB771580 bnb

018312967 Uk


Consumer behavior.
Market surveys.





--Reading book

658.8342 / SOL