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New products management /

Crawford, Merle.

New products management / Merle Crawford, Anthony Di Benedetto. - 11th international edition. - xx, 588 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781259254345

Subjects--Topical Terms:
New products--Management.

Dewey Class. No.: 658.575 / CRA

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