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Marketing research /

Marketing research / David A. Aaker... [et al.]. - 12th ed. - Hoboken, NJ : John Wiley & Sons, c.2016. - xxiii, 732 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Marketing Research prepares marketing students to make data driven business decisions.

ISBN: 9781119238720 (pbk. : alk. paper) 9781119222019 (evalc) 9781119355274

LCCN: 2015039978

Subjects--Topical Terms:
Marketing research.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.83 / MAR

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