Entrepreneurship :

Kuratko, Donald F.

Entrepreneurship : theory, process, practice / Donald F. Kuratko. - 10th ed. - Boston : Cengage Learning, c.2017. - xxxi, 465 p. : ill. (col.) ; 29 cm.

Includes bibliographical references and indexes.

Part 1: The entrepreneurial mind-set in the twenty-first century. Entrepreneurship : evolutionary development - revolutionary impact ; The entrepreneurial mind-set in individuals : cognition and ethics ; The entrepreneurial mind-set in organizations : corporate entrepreneurship ; Social entrepreneurship and the global environment for entrepreneurship -- Part 2: Initiating entrepreneurial ventures. Innovation : the creative pursuit of ideas ; Assessment of entrepreneurial opportunities ; Pathways to entrepreneurial ventures ; Sources of capital for entrepreneurs -- Part 3: Developing the entrepreneurial plan. Legal challenges for entrepreneurial ventures ; Marketing challenges for entrepreneurial ventures ; Financial preparation for entrepreneurial ventures ; Developing an effective business plan -- Part 4: Growth strategies for entrepreneurial ventures. Strategic entrepreneurial growth ; Valuation of entrepreneurial ventures ; Harvesting the entrepreneurial venture -- Glossary.

This text combines a step-by-step approach with a theoretical foundation to form a basic framework for understanding the process of entrepreneurship. The aim of the text is to present contemporary thinking in entrepreneurship and provide learners with the opportunity to apply ideas.

9781305576247 (hbk) 1305576241

2015954157


Entrepreneurship--United States.
New business enterprises--United States.
Small business--United States.





--Text book

658.421 / KUR