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Customer Equity Management /

Rust, Roland T.

Customer Equity Management / Roland T. Rust, Katherine N. Lemon, Das Narayandas. - Upper Saddle River : Pearson/Prentice Hall, c.2005. - xxii, 552 p. : ill. ; 24 cm+ CD ROM.

Index : p. 541-552.

Includes bibliographical references.

ISBN: 0131419293 9780131419292

LCCN: 2004057256

Subjects--Topical Terms:
Customer equity--Management.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.812 / RUS

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