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Strategic management : concepts and cases : a competitive advantage approach /

David, Fred R.

Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Forest R. David. - 15th. ed., global ed. - Harlow : Pearson Education Limited, c.2015. - 682 p. : ill. (col.), maps (col) ; 28 cm.

Previous edition : 2013. Includes bibliographical references and index.

ISBN: 9781292016894 1292016892

Subjects--Topical Terms:
Strategic planning.
Business planning.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.4012 / DAV

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