Global marketing /
Hollensen, Svend.
Global marketing / Svend Hollensen. - 7th ed. - Harlow : Pearson Education, 2017. - xliv, 825 p. : ill. (col.) ; 27 cm.
Previous edition : 2014.
Includes bibliographical references and index.
GBB7K5626 bnb
Export marketing.
Export marketing--Case studies.
--Reading book
658.84 / HOL
Global marketing / Svend Hollensen. - 7th ed. - Harlow : Pearson Education, 2017. - xliv, 825 p. : ill. (col.) ; 27 cm.
Previous edition : 2014.
Includes bibliographical references and index.
GBB7K5626 bnb
Export marketing.
Export marketing--Case studies.
--Reading book
658.84 / HOL