Exploring corporate strategy : text & cases /

Johnson, Gerry.

Exploring corporate strategy : text & cases / GerryJohnson, Kevan scholes, Richard Whittington. - 8th ed. - Harlow : FT Prentice Hall / Pearson Education, 2008. - xxxi, 881 p. : ill. ; 24 cm.

Includes bibliographical references and index.

027371192X [text and cases] 9780273711926 [text and cases] 0273731564 9780273731566


Business planning.
Strategic planning.





658.4012 / JOH