The franchise paradox :

Price, Stuart, 1965-

The franchise paradox : new directions, different strategies / Stuart Price. - London ; Herndon : Cassell Wellington House, c.1997. - xxv, 614 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

0304333689 9780304333684


Franchises (Retail trade).
Turnover (Business).
Business failures.





658.8708 / PRI