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Broadcast/cable/web programming : strategies and practices /

Eastman, Susan Tyler,

Broadcast/cable/web programming : strategies and practices / Susan Tyler Eastman, Indiana University, Douglas A. Ferguson, College of Charleston. - Sixth edition. - xiv, 466 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 9812548904

Subjects--Topical Terms:
Television programs--Planning--United States.
Radio programs--Planning--United States.
Cable television--Planning--United States.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 791.4502360973 / EAS

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