Marketing communications :
Rothschild, Michael L.
Marketing communications : from fundamentals to strategies / Michael L. Rothschild. - Lexington : D. C. Heath, c.1987. - 1 v. (Various pagings) : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
0669072109
Communication in marketing.
659 / ROT
Marketing communications : from fundamentals to strategies / Michael L. Rothschild. - Lexington : D. C. Heath, c.1987. - 1 v. (Various pagings) : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
0669072109
Communication in marketing.
659 / ROT