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Frank, Robert H.

Microeconomics and behavior / Robert H. Frank. - 5th ed., International ed. - Boston : McGraw-Hill/Irwin, c.2003. - xxiv, 696 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Thinking like an economist -- Supply and demand -- Rational consumer choice -- Individual and market demand -- Applications of rational choice and demand theories -- economics of information and choice under uncertainty -- Explaining tastes : the importance of altruism and other nonegoistic behavior -- Cognitive limitations and consumer behavior -- Production -- Costs -- Perfect competition -- Monopoly -- Imperfect competition : a game-theoretic approach -- Labor -- Capital -- General equilibrium and market efficiency -- Externalities, property rights, and the Coase theorem -- Government. ch. 1. ch. 2. ch. 3. ch. 4. ch. 5. ch. 6. The ch. 7. ch. 8. ch. 9. ch. 10. ch. 11. ch. 12. ch. 13. ch. 14. ch. 15. ch. 16. ch. 17. ch. 18.

ISBN: 0071232044 9780071232043

Subjects--Topical Terms:
Microeconomics.
Economic man.
Self-interest.
Consumer behavior.
Microeconomics--Examinations, questions, etc.
Economic man--Examinations, questions, etc.

Subjects--Index Terms:

Dewey Class. No.: 338.5 / FRA