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Handbook of modern marketing /

Handbook of modern marketing / editor Victor P. Buell. - 2nd ed. - New York : McGraw-Hill, c.1986. - 1 v. (various pagings) : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0070088543

Subjects--Topical Terms:
Marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8 / HAN

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