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The management and marketing of services /

Mudie, Peter.

The management and marketing of services / Peter Mudie and Angela Cottam. - Oxford ; Boston : Butterworth Heinemann, 1993. - xi, 269 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0750607890 978075060896

Subjects--Topical Terms:
Service industries--Management.
Service industries--Marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658 / MUD

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