The fundamentals and practice of marketing /
Wilmshurst, John.
The fundamentals and practice of marketing / John Wilmshurst. - 3rd ed. - London ; Boston : Butterworth-Heinmann, 1995. - viii, 324 p. : ill. ; 24 cm.
Includes bibliographical refernces and index.
0750609974 9780750609975
Marketing.
658.8 / WIL
The fundamentals and practice of marketing / John Wilmshurst. - 3rd ed. - London ; Boston : Butterworth-Heinmann, 1995. - viii, 324 p. : ill. ; 24 cm.
Includes bibliographical refernces and index.
0750609974 9780750609975
Marketing.
658.8 / WIL